Copywriting

My name is Yasmin Selena Butt. 

You can email me at Yasminselena@gmail.com for general chit-chat, nice comments, discussions about the meaning of life, my address to send me flowers but did you know by trade, I am a copywriter and freelance Marketing professional?

I am a Politics and Modern History graduate with over a decade of experience in Marketing Communications across FMCG, Publishing, IT and the Public sector. I also hold a Communication, Advertising and Marketing (CAM) Foundation Certificate in Communications with distinctions and CTEFL in Teaching English as a Foreign Language from the Via Lingua Language School in Prague.

I used my teaching qualification to work abroad in the Maldives as an English trainer at Soneva Fushi.  It was absolutely amazing.  When I came home I resumed my Marketing career and promoted bands and artists across Social Media for five years in my free time.  If I am excited about something I give it 110%.

Some of my work is featured below and I also have a hard-copy Marketing portfolio featuring pieces of my work.

You can find me on LinkedIn HERE

Please email me at Yasmin_Career@yahoo.co.uk  outlining your requirement if you would like me to write  for you.  Naturally you will also gain the benefit of years of Marketing experience too.  I am based in London and can work from home or directly in your team.
Let me show you what I can do…

Now have a mooch… thank you.

Online portfolio

Upad.co.uk  If you have a place to rent out, check them out. I re-wrote their services menu

Online PR Pixies.com – I contributed website copy for the Homepage.

‘Hello You…the blog of Yasmin Selena’ – Launched in September 2011  (Yes, what you are reading! The blog received 850 views in its opening week with Twitter and Facebook support.

Maldives.net
I wrote an article reminiscing about my experience of working in the Maldives

Lactofree: Guest blogger for June 2011
Lactofree invited me to be their first guest blogger on their website for June 2011

Musings of Ondo Lady:International Chick Lit Month:
In May 2011 fashion and culture blogger, Ronke Adeyemi, invited me to critique a writer for International Chick-Lit Month. I chose Asian author Nisha Minhas

C-Pink – The blog of writer and artist, Chris Pink
Artist and writer Chris Pink loved my unique take on babies so much he posted it as a blog entry in its own right. Read Yasmin on Babies to find out why. And then read Chris’s blog because it is excellent! You might have to scroll down a bit for it as he’s not mastered direct links yet. His wit makes up for it though.

Facebook.com
I’ve reviewed both a novel by and an event featuring best-selling writer Lisa Jewell for Facebook:
Lisa Jewell Official Page – Official Review of ‘The Making of Us’ May 2011
Lisa Jewell Official Page – Official Review of writer blogger event May 2010

Steel Orchids
Review of Heartbreaker by Drachenfels beautiful scarlet enamel earrings in November 2010
The Times website http://www.timesonline.co.uk – I wrote articles on new bands in London
”Hush now, and listen up’ – 18 May 2007

‘Revere play space-age gospel’ – 14 June 2007

‘Headland: funky, sexy and insanely danceable’ – 28 June 2007

thefourohfive.com – Arts and Culture site

Book Reviews

The Truth About Melody Browne by Lisa Jewell

In Great Waters by Kit Whitfield

The Puppet Master by Joanne Owen

Fever of the Bone by Val McDermid

Feature

‘You might need a murderer’ – Low – London Word Festival 2009

London Word Festival preview 2009

Yasmin at the Circus

The Festival of Libellus – Tallulah Rendall

Cabaret/Theatre review

Leo and Yam at The Brickhouse July 2009

Music

Au Revoir Simone/Courtney Tidwell ( live), Bush Hall 2009

Luz del Abyss – SonVer (Album)

Revere (live)‘ The Escape Artist’ video premiere at Cargo

Polly Scattergood – Polly Scattergood (Album)

Burn This Town – Arrows of Love EP

Bishi/The Sliding Rule (live) – London Word Festival 2009

MySpace.com blog – words and pictures on music, film, culture and life ( 500 hits on average per blog at peak) http://www.myspace.com/yasminselena/blog

e-gigs.co.uk – All live gig reviews
Cat Power/Beach House ( Hammersmith) – 11.06.2008

Twisted Folk music festival 29.11. 2008

Arrows of Love/Wild Boar – The Scala 17.10.2008

London Tourdates magazine 2007-2008

Fuzzed TV Launch – Cargo

Ed Harcourt – Koko, Camden

Revere + Her Name is Calla + Gabby Young + Mozzy Green – The Spitz

Power Down – Islington Arts Factory

Detwiije – Hoxton Bar and Grill

The Mondestruncken EP – F.Lunaire 25 July 2008

Freelance Writing Career History

Copywriter      Freelance        April 2010+
To date have written copy for Upad.co.uk, Maximus, Lactofree, the Official Lisa Jewell Facebook page, Steel Orchids jewellery, Musings of an Ondo Lady, Maldives.net and for circus show director Frederike Gerstner.  Provided editorial support for writer Chris Pink on his debut novel ‘ The Number Three Mystery Book.’

Writer       Gunshot Glitter      April 2009 +
Completed a contemporary crime novel titled ‘ Gunshot Glitter.’ Held début reading at Proud Galleries in Camden and guested as a reader at an album launch party for Rosered and the Butterflies.

Marketing Manager     Land Use Consultants   December – April 2009
Wrote web content and press releases for an award-winning eco-friendly design consultancy. Project managed website improvements using CMS and devised promotions.

Copywriter        B Never Too Busy To be Beautiful     September 2008
Wrote autumn and Christmas promotional brochure copy to promote personal care, cosmetics and perfumes for an award-winning, premium beauty retail client. The tone was fun, engaging and informative with a hint of decadent indulgence.

Senior Communications Officer Haringey Council October – February 2008
Rewrote and edited submissions for the monthly ‘Staff News’ magazine for the CYPS directorate. Devised informative, but simple copy for department marketing collateral such as posters, case studies, brochures, and merchandise.

Journalist      The 405, The Times, e-gigs, London Tourdates   2007 +
Interview bands, write gig, album, cabaret and book reviews. Artists featured include Ed Harcourt, Cat Power,Revere and writers Lisa Jewell and Val McDermid.

Copywriter      The Times                                      April-October 2007
Devised weekly subscriber emails to promote stories and features due to run in The Times and The Sunday Times; wrote succinct, intriguing summaries to motivate newspaper purchase. Stories spanned across all sections including Entertainment, Body and Soul, Finance, Sport and reader promotions to suit specific demographics.

Online Music Public Relations    Freelance     August 2006-April 2007
Generated exposure, excitement and interest for music acts and gigs using networking sites such as MySpace and band forums via blogs, bulletins and reviews.

English Language Teacher    Prague, London, the Maldives  2001-2003
Took a sabbatical from my freelance Marketing career to qualify as an EFL teacher in Prague, to travel and teach Beginners to Advanced level English students abroad.

Marketing roles (involving copywriting) 1999-2006
Clients included: IPC Media, Uxbridge College, Culture and Community in Newham Council, EMAP Fashion, Actional, Financial Times Business. Created mail pieces, wrote press releases, internet content and poster/leaflet copy to suit the demographic audience.